The growing Gold Coast International Marine Expo – entering its sixth year – has now opened an initial offering of exhibitor space for 2016’s massive marine showcase of all things aquatic.
It’s remarkably impeccable timing for ‘the boat show with so much more’ – the innovative Expo has just been named as a national finalist in the Best Exhibition category of the prestigious Australian Event Awards.
Additionally, hard-working Expo Event & Marketing Manager Emma Milne has been selected as a national finalist for the Australian events industry’s Young Achiever of the Year award in recognition of her efforts to ensure the outstanding achievements of Australia’s ‘completely new paradigm of boat show’ in May.
“Whilst we are hopeful of securing the national awards – and these are the pinnacle awards for the events industry in Australia – we are also firmly focused on delivering the best Expo yet in 2016,” said Ms Milne.
“We have now invited our exhibitors to exercise their first right of refusal for their existing Expo sites, and we urge prospective exhibitors to register their interest now to be a part of our best Expo ever.”
The not-for-profit Expo was created in 2011 by marine industry leaders in an unprecedented effort to foster jobs, growth and prosperity in the Australian marine industry, and at the same time create a compelling reason to visit the Gold Coast and Queensland.
The 2015 Expo, now held in May, reported confirmed exhibitor sales in excess of $50 million across a vast array of exhibits – everything from jet skis and trailer boats to large and luxurious power and sailing yachts, from fishing equipment and kayaks to marine accessories and engine manufacturers … and everything else in between.
Ms Milne said the flow-on economic benefits can be considered to be substantial too, with 41% of 2015 Expo visitors residing outside the Gold Coast who also spent money on accommodation, dining and whilst enjoying everything else the region has to offer.
“This year Expo reported 17,024 qualified visitors across the four event days, with over 500 boats and over 300 marine brands on display across over 230 exhibitors who lined our 3km display circuit,” she said. “2015 was our biggest Expo in five years which demonstrates our popularity with visitors and the business value we offer the wider marine industry.”
Feedback from 2015’s event revealed 92% of visitors appreciated the easy access to Expo – by car, boat, helicopter, train or bus – and especially the free car-parking right outside the welcome gates.
An impressive 95% of Expo visitors rated the diversity of marine displays on offer in 2015 as ‘satisfactory’ to ‘excellent’, 41% spent over six hours at the event and 22% of visitors spent more than two days enjoying the vast array of marine displays and family fun attractions on offer.
Additionally, 91% of visitors surveyed said they would recommend Expo to their boating friends.
“Stakeholder feedback revealed 85% of 2015 exhibitors ‘definitely’ intend to return to Expo in 2016 and we will ensure they get the best return on investment that we can offer,” said Ms Milne. “In 2016 we will be offering a revised range of exhibitor space options, including indoor shell scheme displays.”
Ms Milne said the feedback received was extremely encouraging, with both visitors and exhibitors indicating they appreciate the way in which Expo is reinventing the concept of a traditional boat show.
“All this positivity inspires us to strive even harder to make Expo the best boat show in Australia, and comparable to anywhere in the world,” she said.
- Australian Event Awards judges have also nominated Gold Coast International Marine Expo as a contender for Australia’s Favourite Event.
- Public voting is NOW OPEN, please click here to vote for Expo